Google experiments with new desktop SERP layout in 2017

cruetuewyaexynn

It seems Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search.



This is the search for an album review I recently published.

fresh-snow-review

These cards appear all the way down the page

fresh-snow-02

Assuming this may just be a one-off, or specific to ‘reviews’, I then searched for my very favourite query

ryan-gosling-google-search

All the results are ‘carded’ once again, with News results given their own specific area.

I also tried a local search for ‘london steak restaurants’

steak-restaurants-london-google-search

Not only are the results in card-form, but Google is showing a local three-pack here, rather than the two-pack its been experimenting with recently.

There are a few interesting things to note in this experiment.

  • The number of results (11 plus News results) on the new layout is exactly the same as the ’standard’ layout.
  • The snippet width is significantly longer on the card-based SERP. There are roughly 20 extra characters here than on the standard width.
  • On mobile there’s grey shading between the cards to add further delineation, this is missing on the desktop version.
  • After a flurry of searches, I am no longer being served the new look SERP

 




Reference – https://searchenginewatch.com/2016/09/06/google-experiments-with-new-desktop-serp-layout/