Gone are the days when people used to communicate via SMS, its place has been successfully replaced by one of the widely used platforms, WhatsApp.
WhatsApp is not an anonymous word for anyone, it has become widely popular today not only because of the features provided by it but due to its simplicity as a personal communication tool. Even 3-year-old kid can also communicate with his/her parents via WhatsApp. Isn’t it great?
It’s not the only use of Whatsapp. It has turned out to be an amazing marketing tool for small businesses to work efficiently and interact with their customers. Most of the businesses do not use WhatsApp for any business related usage because they are not aware of it.
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WhatsApp had already announced in early 2016 that they will be testing tools to help business and organization to communicate with their employees and clients for better.
Why should you use Whatsapp as a business tool?
Well, everyone knows WhatsApp is a tool that is available to everyone for free. All you need is to have a device and Internet connection. You can send unlimited text messages to anyone you want to, including documents, text files, videos and voice notes.
Recently, WhatsApp has also included voice calling functionality. WhatsApp has revolutionary changed the concept of instant messaging services.
WhatsApp offers a rich feature set that includes instant messaging and sharing, automatic contact addition and Wi-Fi operations.
You can quickly send eBooks, brochures, cataloges, new additions, hot sales, offers and offer customer support service. You can also ask your customers for any kind of feedback.
According to a survey, there are almost 700 billion photos and 100 million videos exchanged on daily basis. Being a business owner or entrepreneur, WhatsApp can help you in lot of different ways to be more productive with your business.
It’s high time you start harnessing Whatsapp as your business marketing tool. Trust me, all your customers are on Whatsapp, you just need to know how to teach them.
Through ByNext, I am going to share some ultimate ways to use WhatsApp for your business, have a look.
7 Ways Businesses can use WhatsApp Creativity
1. Use WhatsApp for Internal Team Communication
Most of the time, people try to ignore when it comes to learning new things, because of the time they need to invest.
But WhatsApp is one of the easiest communication tools that doesn’t require any technical knowledge or any sort of training. As a businessman you can implement WhatsApp as a new tool of communication with your team members.
All you need is to do is create a group and add the members who are part of your internal team. Smartphone is a handy device that everyone makes use of and this is the reason why WhatsApp has become one of the most efficient communication tools.
It is much faster and efficient way to keep in touch especially when you need to maintain good communication with the other members of your team.
2. Use WhatsApp for Customer Communication
No matter how formal and appropriate email service, but most of the people don’t make use of it as much as they make use of Whatsapp.
If you will ask your customers to fill a feedback form through email, there are 80% chances that you won’t get a reply. If the same is done via direct phone call, no one will appreciate it. Trust Me!!
But if the same thing is done via WhatsApp, you will get feedback from 80% of your customers. Because people use WhatsApp all the time and it will not take so long to reply.
3. Use WhatsApp for Events
If your company organizes any event, then you can easily inform all your clients through WhatsApp. You can either create an event group and add the phone numbers of your clients.
All you need to do is check if they are on WhatsApp and if yes, add them on the respective group of the event. You can post updates and multimedia content and ask other members to share with more and more people. Or you can also create a broadcast list to direct send the event details to your clients all at once.
4. Use WhatsApp for Brand Management
If you are an entrepreneur or businessman or organizer then you can easily estimate how much you would require to build your brand or in any sort of event that you are planning to organize.
Since small businesses typically don’t have huge budget for online marketing. Here, WhatsApp comes for your rescue.
WhatsApp provides an effective user experience and also helps you to stay in touch with customer changing preferences and act accordingly.
5. Social Sharing Tool for Publishing and Bloggers
With time WhatsApp is also earning a place as social sharing tool along with tools including Facebook, Twitter, Instagram, Linkedln and Google+. WhatsApp has the potential for publishers to share their content.
You can simply add WhatsApp button on your website or blog and can create an interactive and easy way to share your content with everyone. If your blog or website is built on popular content management system like WordPress, then there is a good news, WordPress officially supports mobile share bar plugin that you must not miss.
6. Use WhatsApp for Promotion and Marketing
WhatsApp could be a very strong marketing tool as it is a good one-to-one platform for direct communication. With WhatsApp, there is no way of losing a message or any text. You can even track how many target customers read your messages.
You can do whatever you want to including text messages, audio files, short video clips of your products and services, product demo across the world and without spending thousands of dollars.
But one thing you must keep in mind that is that it doesn’t mean you should spam your customers with continuous text, video and audio files.
Everyone hates messages in bulk and messages from unknown numbers. So, it is better to use WhatsApp to connect with existing customers and message them only when its relevant. For example, if you provide home delivery then you can ask for a feedback on your service after they have used it.
7. Use WhatsApp for Customer Support
WhatsApp could be a great tool for customer support because of its simplicity and wider reach.
Most of the people don’t like to call on helpdesk number and wait for the reply, so WhatsApp is easy way to interact where your customers would be able to send you messages including audio or video note.
WhataApp has become such a powerful tool that no one can deny the features it provide and its simplicity. Apart from using it for personal communication, start using it as your effective business communication tool.
WhatsApp is cost-effective and you can start anytime and anywhere without any prior technical knowledge. So, think different. Save money and go for WhatsApp!!