Google Page Rank and Alexa Rank: the secrets on internet ranking in 2017

Alexa Rank is depends on your website traffic and it provide by Alexa (means when website traffic will increase then only alexa rank will improve) and page rank depends on your website backlinks quality and it provide by Google (the more quality backlinks you get then only website page rank improve)




What’s the deal with Page Rank? Should you panic over every little change in your PageRank scores? Or do you even need to focus on increasing your PageRank?

 

  • What is PageRank?As far as a working definition of PageRank goes, you don’t need to look any further than Google’s own Technology Overview page, which talks about PageRank in the following way:

    When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data.

    Basically PageRank, which was also named after Google’s co-founder Larry Page, assigns a score to every page in its index, based on the number of websites linking to it and the relative quality of these links. PageRank scores are reported on a 0-10 scale, with PR0 being the lowest indexed rank and PR10 being the highest.

    If you have a new website, your PR will typically be N/A until a PageRank update happens.

    If you are wondering how PageRank is exactly determined, according to PageRank Explained, the equation used to calculate PageRank is likely a version of the following formula:

    PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

    The formula above is the original equation that was published when Google was first developing the PageRank metric, so although it’s probably gone through a lot of changes over the years, the base variables are probably still similar.

    While you probably don’t care how it’s calculated, the important conclusion to draw is that links coming from a PR3 site with 5 outbound links would be more valuable than links coming from a PR5 site with 1,000 outbound links.




    The other thing to note about PageRank is that it operates on a logarithmic scale. This means that the difference between a PR0 ranking and a PR1 ranking isn’t the same as the difference between a PR7 site and a PR8 site. This image below by Elliance should give you a good understanding of how it works.

  • How can you improve your Google PageRank?

    1. Create search engine optimized website. Your website must be complete of worth. Try for a keyword density of 3-7% and make certain that all keywords and content are relative to your website’s idea.

    2. Use META and title tags properly. One of the largest factors in SEO are META and title tags. You should make sure that title tag is accurate and that the META tag describes your website well.

    3. Submit your site to the Google sitemap. Do so when the website is fulfilled.

    4. Build targeted traffic to your website.

    What is Alexa Ranking?

    This is a ranking system set by alexa.com (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits on various Web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.

    This traffic is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as its name shows, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.

    The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. The Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).

    How Alexa Ranking Works

    It’s quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar. This toolbar offers a search function but it mainly displays the rank (at a global level) of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.

    The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser (be it Internet Explorer or Firefox) that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.

    With Alexa, the smaller the numerical ranking, the better. Most people say that if you manage to make it in the top 100,000, it is a sign that your site enjoys quite heavy traffic.

    Is Alexa Ranking Worth Anything?

    Benefits

    Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors’.
    As opposed to Google’s PageRank, the lower your ranking number, the better.
    It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
    Personal pages or blogs are taken into consideration and ranked in the same manner as regular Web sites. They will even get a distinctive mark (*)
    Given that Alexa ranking offers you information about your Web site, it is a good tool to have in view of search engine optimization.

    Disadvantages

    Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative.
    Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or “gamed”, as some prefer to call it).
    Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only.

    Ways to Improve Your Alexa Ranking

    If you want to boost your Alexa traffic ranking, you just have to follow some quite simple rules, such as:

    1.  Download and install the Alexa toolbar and then surf your own site.
    2.  Place the Alexa widget on your Web site. It will entice the visitors to check it out, and you know, each click    counts.
    3.   Write useful, quality content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.
    4.  Write posts on your blogs and articles about Alexa. You will get links to your pages that will help improve your ranking.
    5.Try to get your articles on such social networking websites as digg.com, del.icio.us, or www.stumbleupon.com
    6.  Optimize your site (or relevant pages of it) for Alexa related keywords.
    7. Tell your friends about the Alexa toolbar, have them download and install it on their computers, and then tell them to visit your site.
    8. Use Alexa redirect. This means placing http://redirect.alexa.com/redirect? in front of your Web site’s URL. Thus, Alexa will even take into consideration clicks on redirected links even if the visitor does not have the Alexa toolbar.
    9. Whenever you post on webmaster forums, include your site’s URL in your signature. It is very likely that most webmasters have the toolbar installed, and there’s a great probability that they’ll visit your site.