Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales for anyone who wants to use PPC as one of the very best ways to earn an income from the internet from home.
Key Difference between PPC and CPC
The marketing world has accepted and perfected digital advertising in the last few years, but many people outside of the marketing world are still unfamiliar with certain aspects of it. Foreign acronyms like “CPC” and “PPC” just add confusion to the mix, so we want to set the record straight.
Understanding the difference between PPC and CPC will give you a deeper knowledge of online advertising. PPC, otherwise known as pay-per-click, is synonymous with digital advertising, as it describes how it works. Technically defined, PPC is an advertising channel used to drive traffic to your website, and ultimately, convert them into customers. PPC advertising with Google AdWords works with search engines and allows businesses to bid on popular keywords their target audience is searching. PPC advertising with social media platforms like Facebook and LinkedIn allows businesses to reach their target audience based on specific demographics, interests and more.
CPC, otherwise known as cost-per-click, describes a data point when measuring success of online ads. Every time an ad is clicked, it costs a certain amount of money. The goal is to have the most efficient (and cheapest) CPC, which comes with knowledge and optimization. CPC can fluctuate depending on the market and industry, and at Pyxl, our experts are constantly investigating and adjusting to produce the lowest CPC possible.
PPC advertising is an important part of any marketing campaign because it can increase the number of potential leads by expanding your company’s reach to a larger and more diverse audience. The next time the online advertising acronyms spark confusion, remember this – strive for the lowest CPC within your PPC advertising campaigns. And if that doesn’t work, give us a shout! Our PPC experts can decipher those pesky acronyms and create a custom strategy for a successful online advertising campaign.