CPA (Cost Per Action/Acquisition)
CPA is also known as CPL (Cost Per Lead) and CPS (Cost Per Sale). It is a specific action-oriented online advertising program or pricing model. In this advertising, the advertisers pay the publishers for each specified action such as a purchase, signing up for an email or newsletter, a form submission made by each user or visitor through the linked advertisement by the advertisers placed on the publishers’ websites. The highest payment is usually generated from any sale or purchase. Payment, however, generally depends on the cost of a sale, lead, action or a percentage of the revenue generated by a sale.
What Is PPC & CPC ?
There is no difference really between these two terms.-Pay Per Click (PPC) is the other name of Cost Per Click (CPC).
It is a method of marketing and online advertising pricing module where the advertiser pays to publisher each time when clicked on the Ad. Every time when visitor will click on the ad, either he purchases or not, advertiser will pay on this click to publisher. In simple words, advertiser pays to the publisher of each click only.”
There is no difference really between these two terms as the advertisers pay for each click on an ad and the publishers earn from the click on the ad. Advertisers pay you, the publisher, by buying traffic with PPC ads. You monetize your blog or website through CPC ads which are actually PPC ads to the advertisers. Both CPC and PPC refer to the cost of a click of an ad displayed on a web page. The only difference between these two ad programs is the advertisers pay the publishers for each click on an ad that is published on their web pages. Therefore, the advertisers pay publishers via PPC ads and the publishers earn from the PPC ads when running them as CPC ads on their web pages.
So basically the advertisers buy traffic with PPC ads running on publishers’ web pages and the publishers earn revenue by running the CPC ads (PPC ads by the advertisers) on their site.