Want to drive more organic traffic to your websites? You need to learn how to rank for more keywords to increase your website search traffic. But before diving into the details on improving your keyword rankings, you need to first know the crucial factors that affect your keywords ranking.
Factors That Affect Your Keyword Ranking
Although there are over 200 ranking factors considered by Google to rank a keyword on their search results, here are 5 major factors that will help your site to rank for keywords you are targeting.
- Domain authority
- Number of backlinks
- Social shares
- Site loading time
- On-page SEO
Let’s now talk about the above 5 ranking factors to improve your keyword rankings.
Domain authority: Whether you agree it or not, the site with good DA (Domain Authority) always ranks well for any keyword. If you’ve a fairly new blog, it’s difficult to rank for a keyword without having DA less than 20. So it’s a better idea to buy a domain that already has good DA, you can use few sites like GoDaddy, Expired Domains etc to buy expired domain names with good DA.
Further reading: What is the best way to get a backlink indexed
Number of backlinks: Backlinks are considered as votes by Google search algorithms. The more links you have on your web pages, the higher rankings you will get for your keywords. So focus on getting good backlinks by guest posting, leaving comments on other blogs, creating Infographics, making videos etc.
Blogger outreach is another creative way to acquire new backlinks to your sites without actually doing traditional link building strategies. You have to create great content and link out to other bloggers, email them about your linking and you’re ready to go. If other bloggers find your content relevant and useful to their readers, they will definitely link back to your sites.
Social shares: Did you know that your social shares highly impact your keyword rankings? Google is considering the number of social shares you get per post while ranking your keywords. So if you want to get top rankings for any keyword, you need to find out ways to increase its social shares first. The more likes, comments, tweets and +1’s you get the more higher your rankings will be.
Website loading time: It doesn’t matter if you have a new blog or popular blog, your website loading time decides your SEO rankings. Google gives top priority to the sites that load really faster. After all, Google wants to give its search users the best experience by placing the web pages at top that load quickly.
Consider using a cache plugin and move to a better web host like Bluehost if you want to increase your website loading times. Don’t even think about using free hosting service as it results in frequent downtimes that can cause you more harm in the long run.
On-page optimization: On-page SEO contributes up to 20%. That means you have already ahead of your competition by 20% if you have perfectly optimized your blog posts for Google.
Make sure to place your targeted keywords on the following places while doing on-page optimization.
- Your title
- Meta description
- Image alt tags
- Sub headings like H2, H3
- Beginning and at the end of the article
Just make sure you are not stuffing keywords while trying to get ranking for certain keywords, keyword stuffing is the surefire way to get penalized by Google. Use relevant long tail keywords instead of using repeated keywords. Also focus on writing detailed articles by providing extra value to the blog readers.
How to Find out the Keyword Rankings
If you want to rank for any keyword you are targeting for, you need to make a list of all the keywords you’re already ranking. So first, find out the position of your currently ranking keywords. Find out what you can do to improve their keyword ranking.
3 tools to help you find Google keyword rankings
If you want to rank higher for the keywords, you need to use few tools. Here I’m listing few fantastic websites for checking your keyword ranks. All the following are free tools to find the keyword rankings for your websites.
#1. Moonsy keyword rankings checker:
To check any keyword position in google ranking, simply enter your keyword and domain name on Moonsy tool and you’ll be able to find the current rankings for that keyword. You can check at once rank for up to 10 domains as own domains or competitor domains.
#2. SEO Centro’s Rank Checker:
If you want to get an advanced report including related keywords and spell check along with the search engine ranking position for any keyword, this tool is for you. So it’s a great keyword position checker tool for beginners who are thinking to improve their keyword rankings.
#3. Search Engine Genie:
Want to find out the rankings on Google for your website keywords quickly? This tool is for you where you need to simply enter the keywords you want to check ranking for and the tools checks if your URL appears in the first 100 results for your chosen keyword.
Click here to check your keyword rankings using Search Engine Genie
Improving your keyword rankings is not really hard if you know how to add value to your blog posts. Make sure to create a website that is content rich and attract more backlinks.
I hope this guide helps you increase your overall keyword rankings and if you like it, do share it with others so they can benefit.