How to Set Your 2017 SEO Strategy

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. While Google’s algorithm updates are never-ending and…

5 Instagram SEO Tips and Tricks to up your Instagram

Since our mobile phones have become exactly what Steve Jobs wanted them to become – an extension of the human arm! The popularity of visual Apps like Instagram and Pinterest has skyrocketed. So, if you are using Instagram for purposes other than taking selfies or showcasing your feline friend’s funniest moments, you are going to…

How to Get The Most Out of the Google Keyword Planner

There’s no way around it: without objective data, keyword research is a shot in the dark. Fortunately, the SEO Gods have given us an awesome (free) tool that tells us almost everything we need to make informed decisions… ..decisions about which keywords are best for our business. It’s called the Google Keyword Planner. Sound cool?…

How Google plans to Control Negative SEO

Let’s get things straight – there is such as thing as Negative SEO. It exists. It works (on some websites). It happens. And it’s been happening more since the latest Penguin Update. Now, Google has just stated the ‘solution’ against Negative SEO. Disavowing Links Sounds like a marriage gone wrong, right? Disavowing links is simply…

How to Select Keywords For Google AdWords

A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, right? If there is anything that you remember from this article, remember these 3 things: Think holistically about the different ways that customers could reach you Align your keywords and their management…