What is Amazon Go?
Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout.
Amazon says it is opening a new food and convenience store that doesn’t have a checkout line.
Instead, the company envisions customers at the Amazon Go store picking up whatever they want off the shelves — then simply walking out with it. The items are automatically billed to their Amazon accounts.
Details about how the technology actually works are sparse. “We used computer vision, deep learning algorithms and sensor fusion much like you’d find in self-driving cars,” a narrator says in a video from Amazon. “We call it Just Walk Out Technology.”
The 1,800-square-foot retail store in Seattle will offer ready-made meals and some grocery basics, according to the website. The company says it is testing the store with its own employees and plans to open to the public in 2017.
And while Amazon has not spelled out how it works in full, “retail tech specialists and computer vision experts agree that Amazon’s advertised system is entirely plausible given the state of artificial intelligence, RFID, sensor and machine learning technologies today,” according to Wired.
How does Amazon Go work?
Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.
How big is the store?
Our roughly 1,800 square feet of retail space is conveniently compact so busy customers can get in and out fast.
What do I need to get started?
All you need is an Amazon account, a supported smartphone, and the free Amazon Go app.
Why did you build Amazon Go?
Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping.
What can I buy at Amazon Go?
Amazon Go offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.