Are you looking to gain an edge on your competition? Are you looking to find out what they’re up to, and how you can best defend against them? SEMrush has the competitive intelligence add-on that can help you do just that! In this case study, we’ll walk you through the features of this add-on and how it can help your business.
What is SEMrush Competitive Intelligence Add-on?
SEMrush is a web-based tool that provides competitive intelligence for online marketing and search engine optimization (SEO).
SEMrush offers a free trial, so we decided to take it for a test drive. In this case study, we’ll discuss our findings and how SEMrush helped us improve our website’s ranking.
SEMrush is a web-based tool that provides competitive intelligence for online marketing and search engine optimization (SEO). SEMrush offers a free trial, so we decided to take it for a test drive.
In this case study, we’ll discuss our findings and how SEMrush helped us improve our website’s ranking.
Visit Trial Competitive Intelligence (CI) Add-on + Pro Account
The CI Add-on is a part of this SEMrush Competitive Research package – a bundle that has the key SEMrush package and both of these extra tools for a single price.
What are the features of the SEMrush Competitive Intelligence Add-on?
The SEMrush Competitive Intelligence Add-on is a powerful tool that allows users to analyse and gain insights into their competitors’ online strategies. Some of the features of the add-on include:
-Search for competitor domains, keywords, and social media profiles
-Track competitor website changes and activity
-Generate detailed reports on your competitor’s online presence
Derive numerous insights from website traffic stats and subsequently:
- Back up their digital marketing activities with more traffic sources than organic search
- Optimize their current and future campaigns and spend the budget on better-performing channels
- Discover new (probably, indirect) competitors and evaluate their potential
- Analyze the already known rivals in every detail
- Detect trends in demand, seasonal audience, and companies’ marketing activity, be prepared, and react accordingly
- Outline competitors’ customer journey, conversion funnel, and clients’ loyalty;
- enhance their strategy, including link building, media placements, content marketing, partnerships, and public relations.
- Broaden their business geography
- find new markets and win new clients
- Improve their game as knowledgeable. alongside the CI Add-on, you’ll gain full access to subsequent SEMrush tools.
These instruments aren’t accessible with a normal SEMrush subscription and therefore are only available for sale in addition to a normal subscription or as part of a custom-made SEMrush program.
SEMrush Competitive Intelligence Benefits :-
- Killer features: Top Pages, Audience Overlap, and Bulk Analysis
- Full access to traffic stats from 190 countries + filter by location
- A detailed breakdown by traffic sources and types of device
- Accuracy* of the tool and the “Estimated accuracy” indicator
- Historical data since April 2016
- Image and reputation: SEMrush is an awarded data provider
- Free email guiding course for subscribers
- Knowledge Base with “How to” articles and product workflows
- 24/5 Customer Success
SEMrush Traffic Analytics
SEMrush Traffic Analytics
If you’re looking to get a better understanding of your website’s traffic and how to improve it, then you need to check out SEMrush. SEMrush is a powerful competitive intelligence tool that gives users access to a wealth of data and analysis about their competitors. The free trial offer available through the blog section offers users access to all of the features of the paid version of the tool, so there’s no reason not to take advantage of it. In this case study, we’ll take a look at how SEMrush helped us improve our website traffic by identifying some key areas that needed improvement.
First, we used SEMrush’s traffic analysis tools to identify which keywords were driving more traffic to our website. This gave us an idea of which topics were most popular and gave us some ideas for new content we could write about. Next, we used SEMrush’s competitor analysis tools to see how our rivals were performing with regards to traffic and conversion rates. This helped us identify which strategies they were using that were working well for them and gave us some ideas for improving our own approach. Finally, we used SEMrush’s keyword research tools to find new keywords that we could target in order to
The viewer Overlap tab lets you compare the crowds of their websites that are chosen. Just how your opponents’ audiences overlap with yours The dimensions of this gap from the applicable viewer that you have not attained yet The Way the crowd of your prospective co-marketing spouse or business partner matches with yours Just how many Folks see both preferred sites (e.g. websites ).
The Way the viewer of the media in which you wish to advertise or print matches with yours The best way to compare the dimensions and intersection of those opponents from the market or market.
When you input sites to compare on top of this Traffic Overview report, the Audience Overlap graph will appear under, at the center of this Traffic Overview page.
Here you may observe the audience overlap to your above-listed sites for your selected period. You can define the interval (year and month ) from the menu, in addition, to switch between mobile, desktop, and all apparatus traffic.
The viewer Overlap permits you to compare crowds one time.
To begin with, pick the comparison foundation by clicking one of those tabs with site domain names and you’ll see Venn diagrams comparing the selected site to each of the additional 4 sites.
Evaluate a brand new market or market:-
If you would like to search for market trends, the ideal place is going to function as a Traffic Overview report in Traffic Analytics.
Measure 1. Input domains of the major market players to acquire insights into the marketplace. You may compare up to five sites at one time. In this instance, we utilized nike.com, adidas.com, eastbay.com, and reebok.com.
Measure 2. Remember which you could compare trends for complete, cellular, and background data.
Measure 3. Think about the seasonality of a fashion in connection with the site. Are there any drops or spikes in summertime or vacation weeks? This could make sense if the company deals with a seasonal business like clothes or products which may be gifted during the vacations.
How to Create an Effective Media Buying Strategy Workflow
When it comes to getting the most out of your advertising budget, there is no substitute for good old-fashioned research. And the best way to gather that information is by using SEMrush’s comprehensive competitive intelligence add-on, which allows you to analytically probe your rivals’ online presences and marketing campaigns.
In this article, we’re going to walk you through the exact steps you need to take in order to create an effective media buying strategy with SEMrush. So get ready to learn how to put your competitive analysis skills to work!
Step One: Define Your Objectives
Before you can start buying ads, you first have to figure out what you want them to accomplish. This might seem like a simple question, but it can be tough to answer without first understanding your competitors’ goals. Take a look at their websites and see what kind of content they are publishing—is it inspiring or discouraging? Is their tone casual or serious? Are they targeting specific demographics (age, gender, etc.)? Once you have a better idea of what your rivals are doing, it will be much easier to figure out where and how best to compete.
Advertiser Diagnosis
SEMrush is a great tool for competitive intelligence. One of the features of the tool is the ability to diagnose an advertising campaign. In this article, we will use SEMrush to diagnose a competitor’s advertising campaign.
First, we will use the “Keyword Research” tool to research our competitor’s top keywords. After we have compiled a list of their top keywords, we can use SEMrush’s “Campaign Analysis” tool to see how they are using those keywords. We can also use the “Google Trends” tool to see how often these keywords are being searched for. Finally, we can use SEMrush’s “Data Visualization” tools to see how our competitor is ranking for their top keywords.
Overall, SEMrush’s “Campaign Analysis” tool was useful in diagnosing our competitor’s advertising campaign.
- Estimates of absolute website traffic to some domain and its subdomains Visits, unique traffic, pages/visit, typical visit length, and bounce speed evaluation
- Traffic resources
- Geolocation-based website analysis
- Top”destination websites” that consumers see directly through links on the examined domain
- Historical information back to January 2017
- Mobile / background
- Audiences’ Functions
- Replies for up to 5 domain names
Market Explorer
The Market Explorer add-on for SEMrush provides users with a wealth of data and analysis regarding the markets they are interested in. This add-on is an invaluable tool for both new and experienced SEMrush users, as it allows them to quickly and easily identify threats, opportunities, and trends in their chosen markets.
One of the main benefits of using the Market Explorer add-on is that it allows users to see detailed information about any given market. This includes things like competitor analysis, key word research data, and social media data. This information can help you to better understand your competition and make informed decisions about how to compete.
The Market Explorer add-on is free for SEMrush users and can be downloaded from the SEMrush website.
Lots Of Tools To help for market explore:-
- All Market vs. Narrow Focus
- Growth Quadrant
- Market Overview
- Traffic Generation Strategy
- Domain vs Market: Growth by Sources
- Domain vs Market: Audience
- Audience Interests
- Audience Age & Gender
- Relevant Sites
- Custom Market
The results of a case study using the SEMrush Competitive Intelligence Add-on
If you’re looking to take your online marketing efforts to the next level, then you need to add the SEMrush Competitive Intelligence Add-on to your toolkit.
In this case study, we’ll look at how the SEMrush CE Add-on helped us identify and exploit a major competitive advantage of our competitor. By using SEMrush’s data and features, we were able to quickly and easily identify key areas of their website where they were outperforming us. We then used this information to develop targeted marketing campaigns that put us ahead in the competition.
So whether you’re trying to stay ahead of the competition or just want to improve your overall business strategy, adding the SEMrush CE Add-on is a must. Click here to get started today!
Conclusion
In this article, we will be discussing the SEMrush Competitive Intelligence add-on and its features. We will also be providing a case study on how we used SEMrush to research a competitor and generate leads for our business. If you are looking to increase your competitive edge, then I recommend that you take the time to explore SEMrush’s wide range of tools and add-ons. You won’t regret it!