Grant Cardone is an American author, motivational speaker, and entrepreneur who has built a personal fortune through real estate investments and his sales training business. He is best known for founding Cardone Enterprises, Cardone Training Technologies, and Cardone Capital. Cardone has authored several bestselling books on sales, social media, and finance, including The 10X Rule and Sell or Be Sold. He frequently appears on business news programs and conferences as a sales expert.
Grant Cardone has a net worth of over $700 million as of 2024.
Cardone’s career path has not been without controversy. Some view his sales methods as overly aggressive and predatory. Despite this, he has developed a substantial following, particularly among sales professionals and entrepreneurs seeking guidance on how to dramatically multiply their income. His current net worth is estimated between $300 million and $600 million, stemming largely from his real estate investments and business ventures.
Here’s a quick overview of Grant;
- Grant Cardone Net Worth: $700+ million
- Date of Birth: 21 March 1958
- Birth Place: Lake Charles, Louisiana, United States
- Gender: Male
- Nationality: American
- Status: Married
- Partner: Elena Lyons (married in 2004)
- Profession: International speaker, entrepreneur, and author
Table of Contents
Early Life and Education
Grant Cardone was born on March 21, 1958 in Lake Charles, Louisiana. He grew up in a middle class family as the youngest of five children. Cardone’s father died when he was 10 years old, which he cites as a defining moment that forced him to mature quickly.
As a teenager, Cardone attended LaGrange High School in Lake Charles. He was reportedly expelled from school twice for drug abuse. After barely graduating high school in 1976, Cardone briefly attended McNeese State University in Louisiana but dropped out after one semester.
Without a college degree, Cardone struggled to find direction in his late teens. He worked irregular jobs and developed issues with drug addiction. At age 23, Cardone decided to get clean and redirect his life. He moved to Houston, Texas and worked as a car salesman, drawing on his natural charisma and sales abilities. This experience became the starting point for his career.
Career Beginnings in Sales
After graduating from college, Cardone entered the sales world, determined to succeed. His first sales job was with a small insurance company in Little Rock, Arkansas in the early 1980s. As an ambitious young sales rep, Cardone threw himself fully into learning the ropes and mastering the art of selling.
He quickly realized that to rise in the field of sales, he would need to relocate to a larger city with more opportunities. Cardone moved to Chicago and took a position selling automobiles, a notoriously grueling sales role dealing with constant rejection. Though difficult, he excelled and set sales records at the dealership. His tenacious, competitive nature allowed him to outsell his colleagues month after month.
Looking to increase his earnings even further, Cardone transitioned into selling consulting services for large corporations. He leveraged his natural charisma and honed his ability to persuade decision makers. Though facing much rejection, he persisted and eventually landed major accounts with Fortune 500 companies, including Prudential Insurance, SHRP and Aim Funds. This role allowed him to evolve from an order taker to a true sales hunter.
After gaining experience across different industries and product types, Cardone had proven himself as a top-tier sales professional. This strong sales foundation would enable his later success as an entrepreneur.
Founding Cardone Enterprises
Grant Cardone founded his first sales training company, Grant Cardone Sales Training Technologies, in 1987 after years working in auto sales. The company provided customized sales training programs for car dealerships and other industries.
Over the next decade, Cardone expanded his training programs and founded Cardone Enterprises in 1999 as a private conglomerate to house his various business interests. It originally focused on B2B sales training, consulting, speaking engagements, and business coaching.
Cardone Enterprises has grown exponentially under Grant’s leadership over the past 20+ years. Key milestones include:
- Launching Cardone University in 2009, an online sales and business training platform.
- Acquiring and turning around an ailing auto dealership in 2012, now one of the top dealerships in Florida.
- Publishing his first book “Sell to Survive” in 2012, kicking off his thought leadership career.
- Expanding into branded products, apparel, and merchandise in the mid 2010s.
- Growing social media presence to over 10 million followers across platforms.
- Creating more than 100 hours of online business and personal development programs.
- Building a team of business coaches and training experts.
- Developing partnerships and clients like Google, Toyota, Aflac, and more.
Today Cardone Enterprises houses over 7 private companies and continues to expand its training programs and products worldwide. Under Grant’s leadership it has become a highly sought after firm, helping thousands achieve personal and business success.
Cardone Capital is a real estate investment firm founded by Grant Cardone in 2012. Its business model focuses on building long-term wealth for investors through the acquisition of multifamily real estate properties in the United States.
The company uses a fund model, allowing investors at various levels to pool their money together to purchase large real estate deals across the country. Cardone Capital locates promising properties, partners with accredited investors to acquire them, then manages and improves the assets to increase their value and cash flow.
Some of Cardone Capital’s most notable multifamily property deals include:
The purchase of a $35 million, 296-unit apartment complex in South Carolina in 2017. This property was updated with improvements targeting increased occupancy and monthly rents.
A $57 million acquisition of a 350-unit apartment community in Florida in 2019. After purchase, extensive renovations were made including adding high-end amenities.
In 2021, the company closed on a $414 million deal for a 1,396-unit multifamily portfolio in Alabama and Indiana. The 16 properties were 90% occupied at purchase.
The performance and growth of Cardone Capital has been impressive. Since its inception in 2012, the firm has rapidly expanded to own and manage over 6,000 units across the southern United States. The total value of Cardone Capital’s real estate assets under management reportedly exceeds $1.5 billion as of 2021.
Other Business Ventures
In addition to Cardone Enterprises, Grant Cardone has founded several other companies and brands over the years. Some of his major business ventures include:
This company focuses on purchasing multi-family properties as investments. Grant uses this company in partnership with Cardone Capital to buy apartment complexes and increase their value through renovations and improved management.
Launched in 2017, this company provides funding for startups and early-stage businesses. Grant partners with entrepreneurs to help them grow through capital investments and business mentorship.
The 10X Movement
Grant founded The 10X Movement as a motivational and business training program. It hosts conferences, provides online courses, and has a large social media following. The 10X Movement promotes Grant’s teachings on sales, entrepreneurship, and personal growth.
10X Growth Conference
This annual conference started in 2011 and attracts thousands of attendees every year. It features speeches by Grant Cardone, other business leaders, and celebrities. The 3-day event has grown into one of the largest business and motivational conferences globally.
Grant Cardone TV
This online video platform provides free sales, business, and motivational training content. It hosts streams of Grant’s speeches, seminars, and interviews. Grant Cardone TV has over 186,000 followers and has become a popular learning resource.
People Also Ask: Grant Cardone Net Worth
Q: What is Grant Cardone’s net worth in 2024?
A: As of 2024, Grant Cardone’s net worth stands at over $700 million, emblematic of his sustained financial prosperity within the domains of entrepreneurship, real estate investing, and thought leadership.
Q: How did Grant Cardone amass such a substantial net worth?
A: Grant Cardone’s financial prowess is rooted in his strategic real estate investments, entrepreneurial ventures, and influential thought leadership initiatives, culminating in a diversified and prosperous financial portfolio.
Q: What are the key sources contributing to Grant Cardone’s wealth?
A: Grant Cardone’s wealth is primarily derived from real estate investments, entrepreneurial pursuits, and market influence, collectively shaping his remarkable financial trajectory and enduring legacy.
Q: How has Grant Cardone’s net worth evolved over the years?
A: Grant Cardone’s net worth has witnessed a steady ascent, reflecting the exponential growth of his real estate ventures, entrepreneurial acumen, and thought leadership initiatives, culminating in his current financial standing of over $700 million.
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