Difference between Google Ad-words and Double Click for advertisers?

Google Ad-words and DoubleClick for Publishers (DCP) are two of the most popular ad networks on the web. They both offer advertisers the ability to place ads on websites and through email newsletters, and to measure the effectiveness of their campaigns. But what’s the difference between them? And which is better for your business?

Google Adwords vs. Double Click

 

Google Adwords and Double Click are two of the most popular advertising platforms available. However, there is a difference between the two that can affect your marketing strategy. Here’s a look at what each platform offers and how they might be best suited for your business.

Google Adwords vs. Double Click: What They Offer

Google AdWords is an advertising platform that allows businesses to place ads on Google search results pages (SERPs). This means that you can target your ads based on keywords and phrases, as well as locations. You can also specify how often your ad should appear on the page, as well as how much money you want to spend on it.

DoubleClick for Publishers (DFP) is a different type of advertising platform. It lets you place ads on websites across the web using DFPixels. DFPixels are small code snippets you add to websites to allow advertisers to bid on them and track clicks and conversions from those ads. This is an important feature for large businesses who want to measure the performance of their ads across many sites.

Both platforms offer similar features, but Google AdWords is more targeted and flexible than DoubleClick for Publishers.

What is Google Adwords?

 

Google Adwords is a paid advertising program that allows you to place ads on websites across the internet. The ads are placed in specific areas called “campaigns” and can last anywhere from a few hours up to several days.

The key difference between Google Adwords and DoubleClick for Advertisers is that Google AdWords is an advertising platform while DoubleClick for Advertisers is a technology that helps you track and analyze the performance of your ads.

What is Double Click?

Double Click is a program that was created by Google. It allows advertisers to place their ads on websites across the web using one account. Double Click also allows you to track how many times your ad has been clicked on and where it was clicked from.

 

How do they work?

 

Google AdWords and DoubleClick are two very different advertising programs.
AdWords allows advertisers to create and manage their campaigns through an online account. DoubleClick uses a cookie to track clicks on ads, so advertisers can see how well their ads are performing. With AdWords, you can target your ads by keyword, location, age, gender and other demographics.

DoubleClick for Publishers is a program that allows publishers to earn money from the ads that appear on their websites. Publishers sign up for the program and then allow DoubleClick to place ad units on their websites. When someone clicks on an ad unit, the advertiser is charged.

Advantages of using Google Adwords over Double Click

 

Google Adwords is a paid advertising program that allows businesses to place text and graphic ads on Google.com and across the Google network of websites. Double Click is an online advertising service that allows businesses to place ads on other websites.

There are several advantages to using Google Adwords over Double Click. First, AdWords allows businesses more control over their ad placement than Double Click. For example, businesses can choose where their ads appear on Google and across the web, as well as how long they will remain active. Second, AdWords offers a number of features that allow businesses to target their ads more precisely, such as age, gender, interests, and regions. Finally, AdWords is much cheaper than Double Click.

Disadvantages of using Google Adwords over Double Click

 

There are a few key differences between Google Adwords and Double Click that advertisers should be aware of before making a decision. Here are the key points:

1. Cost: Google Adwords is typically more expensive than DoubleClick, although this can vary depending on the specific advertising campaign.

2. Duration: Google AdWords ads can last anywhere from 30 seconds to six months, while DoubleClick ads typically last for only 24 hours.

3. Reach: Advertisers can target a wider audience with Google Adwords than with DoubleClick.

4. Competition: Google AdWords has more competition than DoubleClick, which means that it is harder to achieve high clickthrough rates and increased ad spend.

Conclusion

 

Google Ad-words and Double Click are two of the most popular programmatic advertising platforms on the web. They both allow you to place ads directly onto websites, but they have a few key differences that you need to be aware of if you’re an advertiser. In this article, we’ll explain what each platform offers advertisers and how to choose the best one for your business.