“Increase the Quantity of links and the numbers of Domains linking to your site”

The use of infographics exploded in 2013, especially when it came to SEO link building campaigns. They’re a sure fire way to outlay brand relevance and engage with customers by use of visual data and other content.

Surveys carried out in 2013 showed that infographics ranked second in the league of link building tactics adhered to by the majority of SEOers across the globe.

Manipulating large data sets and chunky statistics in plain text form can begin to bore potential link builders, consumption of data needs to be visual in order to achieve the SEO benefits you are striving for, consider it a form a content marketing.

Written below are five key points as to why infographics are important for link building.

• Large data and statistics become easy to digest for the reader and more ‘shareable’

• It showcases a simpler work flow

• Awareness is everything, content marketing is crucial for your campaigns and infographics are quick and easy to generate and can be re-published many times without looking old.

For more information on Inforgraphics, link building and content marketing contact – info@mediabodies.com

Indexing a backlink is one of a headache. Creating backlinks seem easy to me but indexing them are really hard.

I’ve started finding the best solution for it, so I’ve found some quite awesome ways to index backlinks.

“User behavior” sounds like it could refer to all kinds of things. It does. As you’ll see, user behavior refers not only to how people find your site and navigate through it, but also what elements of your site they react to, if and how they convert, and what elements of your site could prompt them to one day come back.




To put it succinctly, user behavior is your biggest indication of success in online marketing, and simultaneously your most informative tool to achieve that success.

There are many ways to look at user behavior—you might focus on a narrow range of metrics, utilize niche software platforms like heat maps to track things like mouse movements and scroll speed, or use qualitative surveys to get honest feedback from real users. Today, I want to focus on the most efficient, most accessible, most cost-efficient way to examine user behavior: Google Analytics.

Google Analytics can tell you almost anything about your site, user behavior included. To make things simple, I want to explore the use of Google Analytics in examining user behavior across three different, broad areas:

• User entry, how users get to your site and where they get their first impressions.
• Behavior flow, where users go and what they do once they’re in your site.
• Engagements and conversions, how and why users engage with your brand (the ultimate measure of success).

How to Use This Guide

Before I dig any deeper, I want to clarify the intentions of this guide, some assumptions I’m making, and how to best use this guide for your own site.

I’m assuming a few things about your brand, which should be true regardless of any online marketing strategies you currently use:

• You have a website serving as the ultimate goal destination for your users.
• Your ultimate goal for these users is a conversion (the purchase of a product, submission of personal information, download of an app, or other form of meaningful engagement).
• Your users, regardless of whether or not they engage, also need to walk away with a positive impression so they can either return (and engage) or speak positively about your brand (enticing further engagement).

I’ll be referring to these three principles throughout the article, and will be exploring them solely in the context of user behavior. Finding the right target audience, optimizing your traffic, maximizing your visitors, and selecting the right offers for users are all important topics for these principles, but they’ll be the subject of a future guide. For now, I’ll be focusing on the insights behavior can bring us.

Feel free to read straight through or skip to a section you want specific information about.

User Entry

First, let’s take a look at how and why users are coming to your site.

The place we’re going to start is where we’ll spend most of our time for this article, so get comfy.

Head to “Behavior” in your dashboard and click on “Behavior Flow.” This should bring you to a massive, confusing looking chart that looks something like this:

It’s about to get a lot less confusing.

For now, we’re only examining how people are entering the site—we’ll get to the rest later—so take a look at the columns “landing page” and “starting page” here. Those terms may sound synonymous, but there’s a critical semantic distinction here. A landing page is the first URL a user clicks or enters, while a starting page is the first page a user arrives at. To illustrate the difference, consider a 301 redirect that takes a user from the URL they clicked on (a landing page) to a final destination URL (a starting page). You may want to examine both to see how and why your users are being redirected, but remember, our focus is on behavior, so we want to ask ourselves two questions:

• What page is getting the most entrances?
• Why is it getting the most entrances?

*these questions are phrased as singular, referring to only one page, but feel free to look at several of your top-entrance pages for more thorough results.

Let’s examine these individually.

What page is getting the most entrances?

For many of you, this will be a home page or a landing page you’ve specifically created to accept new users. Either way, it’s the first page people are seeing, and this information should be enlightening to you.

This is the page where the majority of your users get their first impressions of your brand. In a moment, we’ll look at how those first impressions manifest into traceable user actions, but for now ask yourself the following questions:

• Does this page accurately represent your brand? If not, then it requires improvement.
• Is there another page you’d prefer to have your users land on? If so, you’ll need to modify your acquisition strategy; otherwise, your behavior flow may be compromised from the beginning.
• What does this page say about the intent of your users? This dips into the “why” side of the question, but think about what’s in your users’ minds as they encounter your site for the first time. For example, a home page may indicate they’re trying to find a specific company like yours, while a specific interior page could suggest a more refined motive. You can take advantage of this by tailoring other pages to accommodate that motive.

Why is it getting the most entrances?

This question is less relevant to the behavior of your users and more relevant to your acquisition of users; this page is popular because it’s a popular link on social media, or on a referral source, or in Google search results. This can tell you something about the intent of your users—especially if your most popular landing page is a specific blog page—but it speaks more to your audience targeting methods and effectiveness at online marketing in general.

Entrance modifiers

If you’re interested in gaining more insight into why and how your users are entering in these specific ways, consider adding a modifier to your Behavior Flow chart. Click on the dropdown menu in the upper-left hand corner of the chart, and select a new variable to add to the left-hand side:

For illustrative purposes, select “Acquisition” and “Default Channel Grouping.” Here, you’ll see a breakdown of your major sources of traffic (Direct, Organic, Referral, and Social) and where those sources ultimately land on your site.

This may help you understand why certain entrance pages are more popular than others, but if you’re more interested in optimizing your initial audience, gaining more visitors, or otherwise modifying your incoming traffic, you’ll want to look at audience Acquisition rather than Behavior.




For now, you should have two potential action items:

• Improve your most popular entrance pages to maximize your users’ first impressions.
• Select different entrance pages to direct your users according to your ultimate goals, and optimize them for greater user entry.

Now, let’s move on to the guts of user behavior on your site.

Behavior Flow

This will be an easy transition since I already have you looking at the Behavior Flow chart in Analytics. Now, instead of looking exclusively at the entrance page, we’re going to be examining how and why your users engage with other parts of your site.

First, let’s break the chart down.

There are two things to look for here:

• Directional flow. This will tell you where your users are going after their initial entry. You’ll notice several columns, starting with the “starting page” and numerically expanding to the right with “first interaction,” “second interaction,” and so on. Each new interaction represents a new page that a user has clicked. For example, you may see users start at your home page, head to your blog page, then click on a specific blog. By hovering over the graphic in question, you’ll be able to see specific numbers regarding these interactions.
• Highlighted in red will be a portion of your traffic that has left your site altogether. Obviously, this isn’t ideal, but it’s not the end of the world, either. Take note of any abnormalities in this feature—pages with exceptionally high bounce rates, interactions levels where you lose the most users, etc.

Segmenting Your Traffic

It’s also worth noting that you can modify or add different traffic segments to evaluate certain demographics with a closer inspection. To do this, click on “Choose segment from list” above your chart, and select from any one of the dozens of choices Google offers you.

For example, you could compare the behavior of “new users” against the behavior of “returning users” and gain key insights about the differences between those familiar with your brand and those new to it.

Other Sources of Information

The Flow chart is handy and concise, but it isn’t the only place to find information about the behavior of your users. In fact, it pays to look elsewhere—check out the “Overview” section of the Behavior tab, and I’ll show you what I mean.

Here, you’ll find some key information about the general behavior on your site, including the average time a user spends on a page, the collective bounce rate of all your pages, and the most popular pages of your site overall. Click on “view full report” in the bottom right-hand corner of this chart, and you’ll be able to view metrics like these for each of your pages individually—for example, you’ll be able to calculate the average time a user spends reading a specific article on your blog or discover the bounce rate of your individual product pages.

As usual with Google Analytics, there are many ways to modify this information. For starters, you can use the audience segmentation trick mentioned in the preceding section to closely examine one portion of your overall audience.

Key Insights to Look For

This is the most important piece of this section of the guide. Now that you know how to read the chart and peripheral information, it’s time to draw the key revelations that will allow you to improve your site’s design, content, and functions.

• Which pages have the highest bounce rates? This should clue you in to some small failure of these pages, though unfortunately, you’ll have to use your own judgment to pin down the exact cause. This can be a lack of relevant or interesting content, an off-putting or obtrusive feature (like an annoying popup), or even something simple like a lack of internal links. For some reason, people don’t want to venture beyond this page when they get there. It’s your job to figure out why.
• Which page connections are most significant? Take another look at your Behavior Flow chart. Are there strong correlations between any two specific pages? For example, do visitors on your homepage frequently head to your Contact page in sequence? If so, why? You can use this to your advantage in a number of different ways. For example, you could strengthen the relationship and add more conversion opportunities on the destination page, you could use similar tactics to relate two other significant pages, or you could redefine the existing page relationships to favor a different page—the choice is yours.
• How long do people spend reading your content? This is one for the Behavior Overview page. Take a look at all your internal pages and how long users spend reading them. The higher this figure, the more engaging your content is; a low number is a sign that your pages aren’t sufficiently developed. Learn from the pages with the highest durations; what makes these pages especially interesting, engaging, or otherwise unique? Apply these qualities to your other pages.
• How many interactions do you receive? Do you receive a lot of traffic at the “starting page” level, only to see a massive dropoff by the first interaction, followed by an almost inconsequential second interaction? That means your site needs more interactive power; try increasing the visibility and functionality of your navigation, including more internal links to other pages, and adding more calls to action throughout your site.
• Which pages see the greatest overall traffic? This is especially valuable for a content strategy. Look at which of your pages receive the greatest amount of traffic overall. What sets them apart? Why is it so easy for people to find them? What makes people want them in the first place? Use these insights to fuel the refinement and creation of your other pages.

With the core user behavior out of the way, let’s take a look at one final element of user behavior.

Engagements and Conversions

Any engagement with your brand is valuable, with some types being more valuable than others depending on your brand and your core strategy. “Engagement” here can mean just about anything—a download, a form submission, a purchase—and there are ways to track any of these engagements meaningfully in Analytics.

To start, there are two ways to track and understand engagements: Events and Goals. Events are the most flexible creation, applicable for almost any user action on your site. Goals are better for tracing specific user paths, such as measuring visitors who visit a specific page and then convert a designated way.

Events

To start tracking Events, you need to go through a short set-up process. To avoid detracting too far from my main points, I won’t detail these steps here; they do require a bit of technical expertise, but you can find more information straight from Google on the process here.

Once created, you can find reporting for all your Events under the Behavior tab in Analytics. Here, you’ll be able to filter by specific Events, groups of Events, or by different segments of your audience (detailed in my section on “Segmenting Your Traffic” above).

Goals

Goals are a bit easier to create if you’re unfamiliar with the technical side of things. First, head to the Admin section (found in the upper-right), and you’ll see three columns. Click on Goals on the furthest right-hand column.

Here, Google will walk you through one of several different pre-made templates for Goal completion. Once created, you’ll be able to measure and monitor your Goals in the same location.

Learning from Goals and Events

There are tons of insights to gain from Goals and Events regarding your conversion optimization—but that’s a topic for an entirely separate post. Here, let’s examine some of the behavioral insights we can gain by looking at actions leading up to Events and Goals:

• How “deep” are users before they convert? If you notice lots of engagements around your “starting page” or “first interaction,” it means your users tend to make decisions quickly, and more conversion efforts should be spent on those introductory pages. On the other hand, you may find that your audience needs more time to make a decision, in which case your efforts should be spent getting your traffic deeper and more engaged before requesting an interaction.
• What types of pages lead to the most engagements? Hopefully, you have conversion and engagement opportunities scattered throughout your site. Invariably, some of your pages will hold more favorable engagement rates than others. Why is this? Do these pages contain more information? Are they more entertaining or more colorful? Do they show off your brand in a different way than your other pages?
• Are some engagements more lucrative than others? For example, do you get more newsletter subscribers than you get actual product purchases? This should help guide you not only in your selection and placement of engagement opportunities, but also in your presentation and arrangement of site content.

Your biggest insights here should be the motivating factors for conversion—where are users when they convert? What are they doing? What are they seeing? Where have they been? Replicate these conditions elsewhere on your site, and you’ll double your potential converting traffic. Similarly, you’ll know what to stay away from in conversion opportunities that are rarely taken by your audience.

Please Comment About our post .

Pay-per-click advertising has been a staple of the digital marketing world for a number of years, but as a medium, it’s changed significantly in the past few. Because PPC ads operate on a relatively straightforward basis (you pay a fixed amount for each person who clicks on your ad), they can be simple to pick up as a peripheral marketing and advertising strategy. However, the hidden complexities of the strategy can be problematic for businesses new to the medium or anyone unwilling to devote time to learning its best practices.

In 2016, the scope of PPC is more advanced than ever, but there are clear advantages and disadvantages that you’ll need to consider before engaging in the strategy.

Pros

You’ll have your pick of the litter

Back in the day, Google was practically the only worthwhile provider of PPC ads. Through Google AdWords, you could quickly and easily get started with a campaign and be assured that your ads would get substantial visibility. Today, Google AdWords is still the preeminent force in the industry, but there are several other viable options vying for the competitive edge. Bing, Yahoo, and Facebook are just a handful of modern options available to you, and theoretically you can put a PPC display ad on any external site. More options means you’ll have a higher likelihood of finding exactly the service you need.

Big data is big—and getting bigger

Tech companies crave user data, and they have access to a lot of it. With a PPC campaign, you have access to that data, and you can use it to make your campaigns even better. For example, Facebook allows you to use data to target very specific niches of your audience, down to specific age, genders, and interests of your ideal customers, and Google provides extensive data on search trends and user behavior.

You’ll have complete control of your budget

With PPC, you’ll never have to worry about going over your budget—as long as you set your restrictions properly. With Google, Facebook, Bing, and most other PPC providers, you’ll be able to set a firm upper limit for your campaign. Once the number of clicks your ad receives crosses that barrier, your ad will disappear and you won’t be charged further.

You’ll get immediate traffic

You don’t have to wait for a PPC campaign to ramp up like you do with a content, SEO, or social campaign. While you can make adjustments over time to improve the results of your PPC campaign, one of its major draws is that once you implement it, you’ll start seeing traffic almost immediately. This is useful for new domains and startups that need traffic quickly to start building revenue.

You can guarantee some level of traffic

Since you’re only paying for people who click on the ads, you’ll guarantee some level of traffic with a PPC campaign. You can pay to place a traditional ad, but there’s no guarantee of the level of traffic or visibility you’ll get from it. In a PPC campaign, if you get 500 visits, you’ll pay for 500 visits. If you get 0 visits (which won’t happen), you’ll pay nothing.

Cons

Clicks don’t equal conversions

Unfortunately, no matter how much traffic you receive, there’s no guarantee that any of those visitors will buy something from you or become customers. You might pay for 500 new leads to come to your site, but if those leads aren’t interested in what you’re selling, you’ll be out that money with nothing significant to show for it. Conversion optimization is a second process, and PPC is dependent on it for success.

The cost of PPC is increasing

Google has grown in popularity, both for searchers and for advertisers. As a result, its prices have skyrocketed in recent years. In 2016, it’s simply not cost effective to proceed with a Google AdWords campaign unless you have a significant budget to put forth. Even lower-budget options like Bing and Facebook have prices slowly on the rise, making PPC tighter than ever and more difficult to achieve a positive ROI.

The benefits of PPC do not improve over time

Making tweaks to your wording, your keywords, and your ad placements can gradually increase the quality of the audience you bring in. However, other than that, PPC ad benefits do not increase over time. Two years into a campaign, you’ll still be paying a fixed amount for every person who clicks on your ad, and you’ll only see better results if you increase your spending. Other strategies, like SEO, tend to grow exponentially over time with consistent effort.

Optimizing ads takes time and research

There’s a hidden cost for PPC that may compromise your ROI entirely: the amount of time you’ll invest in learning your audience and best practices for PPC placement. Without this research and effort, your ads will be rendered ineffective, and your audience won’t be likely to convert.

The process can be complex

PPC isn’t for everybody. While Google offers some great resources for improving your PPC campaigns, PPC can be intimidatingly complex. Many companies simply can’t afford to hire or train an expert in the PPC field, and that means they can’t be nearly as effective as they could be.

Whether or not you choose to pick up a PPC campaign is up to you. If you have the budget for it and you’re already pushing for a full-scale content marketing, SEO, and social campaign, PPC might be a nice peripheral addition. However, if you’re new to the marketing world and you’re counting on PPC ads being a major money-maker for you right away, you might want to consider warming up to the strategy first or at least hedging your bets with other channels.

Businesses today that have websites and online assets know just how important search engine optimisation (SEO) is. This is one of the most effective and far-reaching tools, which can help drive more traffic to your website through a variety of methods.

To achieve this, though, you have to make certain your site’s and online assets’ content include the most critical factors that Google and many other search engines take into consideration when ranking sites.

Quick Ways to Improve Your Search Result Page Position (SERP)

1. Write Guest Posts at a High Authority Blog

This is the best way to get a high value “backlink” which is worth many low-quality ones – and quick backlinks. You can also utilize it to direct to landing pages, which will gain readers and send some “Google love” to all the linked posts.

2. Interlink Posts in the Same Category

Linking to older posts and editing older posts to link to new ones not only improves readability but the way the “Google juice” flows all over your site…and this eventually helps to gain higher SERPs.

3. Edit Old Blog Posts

While covered briefly above, one of our favorite ways to improve keyword ranking on an existing page is to improve the content. Though we have said this countless times before, keyword density and keyword optimization are incredible avenues to travel down when considering better SERPs; it’s all about adding more content value and quality links to the page you’re looking to improve in search engine results.

How to Improve Google Ranking

Below are some SEO score tactics we have gone into detail about in past blogs, but which are very much worth re-examining due to their importance within the website conversions landscape.

• Research Keywords – You first need to learn which search engine keywords will drive traffic and actual business.
• Organize/Group the Keywords – You then must create a “logical hierarchy” for these keywords as well as an effective information architecture for SEO, along with tight Ad Groups and well-organized ad campaigns for PPC.
• Manage Your SEO Workflow – You need to be able to determine which areas provide you the best return on your time and resources invested; in so doing, ensure that you are not spending months building out an SEO campaign to a set of keywords that won’t convert for YOU and your business.






• Manage Your PPC Workflow – Working much in the same way that SEO workflow does, you need to prioritize which Ad Groups and campaigns are deemed worth the effort developing landing pages for.
• Act on the Analytics – You then need to DO SOMETHING with all this keyword data and prioritization, and this encompasses getting your hands dirty with some good web copy, ad campaigns and other tactics that actually achieve the SERPs you are pursuing.
• Observe the Results and Repeat – Finally, you need to develop processes for improving upon the results you’ve generated as well as to automate certain aspects of your campaigns; along with this comes ensuring that you are continuously searching for new keywords and that you are equipped with the tools to perpetually build on this initial SERP “improvement to-do list.”

Being that we just mentioned keywords, let’s take a look at Google’s ranking factors and how they correlate to SERP…

Google uses about 200 ranking factors – some are proven, some are controversial amongst marketing professionals and others are “SEO nerd speculation” as many in the industry call it. Here are some of the top ones worth discussing:

• Domain Age
• Keyword Appearance in Top Level Domain – Having YOUR keyword in the domain acts as a relevancy signal.
• Keyword Listed as First Word in Domain – Many search engine ranking professionals agree that a domain which starts with the target keyword has an edge over sites that either don’t have the keyword in their domain, or have the keyword in the middle of the end of their domain.
• Domain History – A site with a somewhat “unstable” ownership may tell Google to “reset” the site’s history, thus negating the links pointing to the domain.
• Exact Match Domain – EMDs may still give you an edge – if you’re running a quality site. If the EMD happens to be connected to a site of low quality, it will find itself vulnerable to the “EMD update,” which translates to a Google “algo change” that reduces low-quality “exact-match” domains in search results.

Keyword and key phrases

If you’ll do a research, you will notice how many times the term “keywords” appears on a list of effective SEO tactics. Keywords appearing in top-level domains; as first word in domains and title tags; in description tags, H1 tags, title and description tags; keywords that appear the most; and keyword density are just some of those that make the top 20 in the list of the site’s Google ranking factors.

Length of time to load a page

You know how consumers, even you, hate it when a website or a web page loads up to slowly. This is why Google, as well as Bing, another major search engine, take the speed of load paging via HTML into consideration when ranking a website via.

For non-competitive keywords in Google, i think it takes you a very long time because even those competitive keywords in Google are getting not that high in rank.

1. Depend on keyword competition:
   If is high competition – will take you months
   If no competition – will take you hours
2. *To index page to google should take maxim 1 hour – if more then you’re doing something wrong(update your sitemap to google)

What are PPC, PPI, CPM, CPI, RPM, and CTR?
It’s essential to understand various terms and abbreviated words used to refer to various online advertising programs.  These online advertising programs are offered by many websites and search engines like Google, Bing, and Yahoo!.  Below are the widely used and most popular online advertising programs/terms:

CPC (Cost Per Click)
The CPC is the amount of revenue that you earn from each time a visitor clicks an ad displayed on your blog, website, or article.  The advertiser determines how much the CPC for any ad will be.  Some CPC advertisements will be worth more than others depending on the keywords and how much advertisers are willing to bid on their ads, thus having the potential to bring you more revenue for your blog or website per click.  CPC ads are always placement-targeted and can be either text or image ads.

PPC (Pay Per Click)
Pay Per Click (PPC) is the other name of Cost Per Click (CPC).  There is no difference really between these two terms as the advertisers pay for each click on an ad and the publishers earn from the click on the ad.
Advertisers pay you, the publisher, by buying traffic with PPC ads.  You monetize your blog or website through CPC ads which are actually PPC ads to the advertisers.  Both CPC and PPC refer to the cost of a click of an ad displayed on a web page.  The only difference between these two ad programs is the advertisers pay the publishers for each click on an ad that is published on their web pages.  Therefore, the advertisers pay publishers via PPC ads and the publishers earn from the PPC ads when running them as CPC ads on their web pages.

So basically the advertisers buy traffic with PPC ads running on publishers’ web pages and the publishers earn revenue by running the CPC ads (PPC ads by the advertisers) on their site.

CPM (Cost Per Mile/Thousand)
CPM refers to an online advertising program or model purchased and based on the basis of a thousand page impressions (page views or page loads).  If an advertiser purchases a CPM advertising program at $10 CPM, then that means the advertiser will pay the publisher $10 per thousand impressions.  If you have a blog or website and use a CPM advertising program on it with a $10 CPM, then the advertiser or advertising network will pay you $10 per thousand impressions generated from the web pages on your blog or website.  The total amount paid in a CPM advertising program is calculated by multiplying the number of CPM units by CPM rate.

• CPM units = (Impressions/1000)
• Total price = CPM unit(s)* CPM rate ($)

For example, if an advertiser wants to display 100,000 impressions at $10 CPM rate, then the total price for the CPM advertising deal for the advertiser will be the following:

• CPM units = 100,000/1,000 = 100 units
• Therefore, total price = 100*10 = $1,000

CPI (Cost Per Impression)
Cost Per Impression (CPI) refers to the price or cost per page impression an advertiser will pay to a publisher or advertising network.  If you are a publisher, then CPI is the revenue or money you will earn per page impression generated from a web page.  For example, if an article written by you gets 500 impressions (page views) at a $10 CPM rate, then the CPI from the article will be the following:

• Cost Per Impression Rate ($) = CPM rate ($)/1000
• If an advertiser offers $10 CPM rate then your earnings from per impression will be = $10
• CPM/1000 impressions = $0.01
• Now, 500 impressions will earn you 500*0.01 ($) = $5

PPI (Pay Per Impression)
Basically, Pay Per Impression and Cost Per Impression is interchangeably used.  The only difference lies in the name resulted from the way each impression is bought by the advertisers (PPI) and monetized by the publishers (CPI).  That means you will be paid for having CPI ads on your blog, website, or article.  Or you could buy PPI ads to promote your blog, website, or article.
When an advertiser pays a publisher for each impression of an ad on the publisher’s web page, the advertiser pays by a PPI ad program, and the publisher earns from the impression of the ad.  An excellent example would be when you run Google Adsense on your web pages you get paid by having CPI ads by Google Adsense, and the advertisers use Google AdWords by running PPI ads on your web pages.

CPA (Cost Per Action/Acquisition)
CPA is also known as CPL (Cost Per Lead) and CPS (Cost Per Sale).  It is a specific action-oriented online advertising program or pricing model.  In this advertising, the advertisers pay the publishers for each specified action such as a purchase, signing up for an email or newsletter, a form submission made by each user or visitor through the linked advertisement by the advertisers placed on the publishers’ websites.  The highest payment is usually generated from any sale or purchase.  Payment, however, generally depends on the cost of a sale, lead, action or a percentage of the revenue generated by a sale.

CTR (Click Through Rate)
The CTR is used to determine how successful an online ad program is doing in terms of generating clicks from page impressions, page views or queries running on your blog, website, or article.  The click-through-rate (CTR) is the number of ad clicks divided by the number of page impressions, page views or queries that you receive from the traffic to your work.

• CTR (%) from your page = Number of clicks/Number of impressions, page views or queries (%)

For example, if an image ad was served to your website 100 times and 5 people clicked on it, then the CTR would be 5 percent:

• CTR (%) = (5/100)*100 = 5%

Therefore, in essence, CTR is the percentage of clicks you receive per each ad impression.

Why is CTR Important?
CTR gives bloggers, webmasters, and writers a good idea about how well their works are performing.  It is a great way of tracking the success you achieve from an ad, post, or email that is published online.  The success rate or a good CTR can be subjective and depends on many different factors.
The niche of your blog or website, the industry related to the written ads, posts, and the types of ads you are using are the most important when it comes to achieving a good CTR.  For example, if you are sending out emails to potential customers then a 30% to 40% CTR will be a good CTR.  If you are doing article marketing then attaining at least a 10% CTR will be good.  If you are running an ad program such as Google Adsense, Chitika, Clicksor on your blog or website then at least a 5% CTR will be regarded a good achievement.

VTR (View Through Rate)
View Through Rate (VTR) is the percentage of impressions of an ad viewed by the audience or traffic during an advertising campaign by the advertisers and how many of the audience come back to view the ad.  This is a great way of tracking the performance of an advertiser when it comes to measuring how an ad of the advertiser is performing or what the consumers or visitors do when they see the ad.  VTR is used to measure brand awareness among the audience or consumers.

eCPM (Effective Cost Per Thousand Impressions)
eCPM is used to track performance of an article, blog, website, or simply a web page for having various ad units on.  You can easily measure the performance of your blog by eCPM.  Publishers can use eCPM to compare which advertisers pay the best, which ads and websites perform the best, and advertisers can use it to improve their advertising campaign.  You can easily figure out by eCPM how much you are earning from each thousand impressions or views of ads or your blog or website by the traffic.

• eCPM = (Total earnings ($)/Impressions)*1000

For example, if your website received 500 page impressions and you earned $4 from these page impressions, then eCPM would be the following:

• eCPM = ($4/500)*1000 = $8
• This equals your RPM (Revenue Per Thousand)
• RPM is used to calculate revenue earned per thousand impressions from a website, blog or any written work published online.
• RPM = (Estimated earnings/Number of page views)*100

Impression
An impression is referred to the per page view or per page load obtained from a web page.