Google Ad-words and DoubleClick for Publishers (DCP) are two of the most popular ad networks on the web. They both offer advertisers the ability to place ads on websites and through email newsletters, and to measure the effectiveness of their campaigns. But what’s the difference between them? And which is better for your business? Google Adwords vs. Double Click  Continue….

As the world of online advertising continues to evolve, so too does the way in which businesses reach out to potential customers. With the advent of real-time bidding (RTB) of vital predictions, businesses can target ads more precisely to individual users and generate more leads or sales from their advertising campaigns. In this article, we take a look at fiveContinue….

Programmatic advertising and real time bidding are two types of advertising that are growing in popularity. In this article, we will explore the key difference between these two advertising methods.   What is Programmatic Advertising? Programmatic advertising is a form of digital advertising that uses automated purchasing and bidding mechanisms to place ads. This type of advertising allows for moreContinue….

  Alexa Rank depends on your website traffic and it provides by Alexa (means when website traffic will increase then only Alexa rank will improve) and page rank depends on your website backlinks quality and it provides by Google (the more quality backlinks you get then only website page rank improve) What’s the deal with Page Rank? Should you panicContinue….